Doorway and Feeder pages can be immensely powerful in building a flow of traffic to your website. In particular, they attract TARGETED visitors that convert more readily to sales and subscribers.

The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.

After three days of search engine emersion therapy last month at the Search Engine Strategies event in NYC followed by three weeks to work it all out, the answer is clear, it is both!

Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother?

If you had only tried listing your site on a search engine you would have found that the task is not as easy as filling out a form. It calls for lot of ingenuity, and creative choice of words to describe what you have got to offer to ensure your site shows up on page 1 rather than on page 10 or beyond!

Getting indexed in Google and making our websites available to the world via the top search engine remains one of the biggest challenges for webmasters...

Now that you've got your new website up and running, it's time to start building your Google Page Rank, or "PR". Page rank is the value that Google gives your site, measured by how many quality links are pointing back to your site, or how popular your site is...

Have you ever seen an add that offers you ownership of a keyword? If you're on the internet much, or if you have an email account, the answer to that question is almost certainly a yes.

Google is by far the most highly used search engine around the world. Besides its ease of use and high performance abilities, an extremely important part of Google's popularity is its high quality search results when compared with other search engines. This quality can be attributed to Google's PageRank; it's unique and complex index ranking method.

"What have you Googled lately?" Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet.