Beginner affiliate marketer think that if they post their affiliate link that the sales will come rolling in automatically. The problem is that people who see that link need to trust the person making the recommendation. If not, then the affiliate business becomes a task of continually seeking out new customers and never building a relationship with existing customers. When your customers don't have any trust in you, then you are missing out on making repeat sales to people who have already been to your website.
Once a person begins the process of gathering information on the product you are selling, it should be easy for them to navigate your site, find links, read your reviews, etc. First time visitors will click away quickly if they get snagged in finding what they want.
Remember, people like to buy from people. If you don't connect with your customer, then your site or email becomes just another ad thrown at them and they have no reason to prefer buying from you. Look at even the big online sellers like Amazon. They even try to personalize your visit so you enjoy buying from them. Otherwise, customers will only price shop they will feel no sense of loyalty. One way you can add the personal touch to your site, is to include your contact information and maybe some more information on your "About Us" page.
Establishing a bond with your customer increases your chances of success. Including testimonials can help you highlight the product, enforce credibility, and increase sales. If customers are pleased with your product and the service, giving you a testimonial is a great way for them to say thanks.
You need to distinguish yourself from other marketers who are marketing the same products. To do that you need to offer more. Give more information to presell your customer. Make the process easier than others. Be sure that your sales process includes safe credit card transactions.
Even though you are not going to be dealing with customer complaints, it doesn't hurt to have some type of customer guarantee that makes clients feel at ease. The online transactions are going to be impersonal, and if you can establish the trust upfront on your web site, more sales are sure to follow.
Building trust with your customers means explaining the products you are selling, being available, answering their concerns and helping if their are problems. It really is a mindset of serving your customers. When they know you care about doing the right thing, they will return again and again.
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