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Sales Articles

81: The Choice between Yes and Yes: A Psychological Revelation
Clients come to you every single day asking you to give them a choice. A choice between yes and yes. Instead all you're giving them is a choice between yes and no.

82: Want to Sell More Products? Use Controversy!
Controversy is nothing new when selling products and services. If you want to use it successfully though, your products and services should live up to the hype you create.

83: Educate Your Customer to Make the Sale
Teaching is another way that you can market your business as well as increase your profits. You can educate your customer, or even use teaching as a way to create another product for your business.

84: The Story as Sales Tool: Why Stories Resonate with Prospects and Customers
Have you ever heard a story that could have been about you? Ever heard a story that reminded you of another one? What about a story that sounded vaguely familiar? Welcome to the power of story. Unlik

85: Sales Through Storytelling: Story Tell, Story Sell
According to an old French proverb: "Nothing succeeds like success!" And in sales nothing succeeds quite like success stories. Are you sharing yours? Why not? The secret is in how you share your succ

86: 21 Strategies to Bypass Gatekeepers and Close Decision Makers!
Does it sometime seem as though decision makers, economic buyers and hiring managers are residing in a gated community? As a sales person or job seeker, you don't have to grope for the access code. Le


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